Easter is the most important time of year for Mondelez's key brand Cadbury. As such it is vital they capture as much of the market as possible in the 4 weeks leading up to Easter. The aim was to increase visibility of Egg bags in-store among the congestion of other Easter products.Made almost entirely from 100% recyclable Polypropylene, 10 quick assemble bins make up the base with 6 bins on a second tier. This unit assembles in 10 minutes and holds approximately 400kg of product. The cylindrical design makes shopping form 360 degrees a breeze, consumers of all ages engage with the display, it is a one stop shop for Easter eggs in a bag.